Blog

  • The Month of Uncle Ben: Free Social Media Help

    Gus Wagner - Comment (0)
     
    Thank you for a very successful first Uncle Ben project! We had a great time talking with dozens of businesses, organizations, and nonprofts from across the Midwest. Stay tuned to this spot for announcements on the next steps.

    As I explain in the video above our creation, The Law of Uncle Ben, it is the responsibility of those of us with the experience, education, and success stories in modern communications – especially social media – to help those individuals, businesses, organizations, non-profits, who do not have the same experience, education, and success stories to succeed in modern communications.

    To that goal, we announce The Month of Uncle Ben where I, personally, will offer thirty-one communications audits to those who sign up for the program throughout the month of January, 2015. The audit can cover your social media, your website, your email newsletter, your audiences, and your goals. These half-hour conversations will be conducted over the phone or Google hangout and be recorded for your later use and reference.

    Did I mention they will be free?

    Yep, a free thirty-minute communications audit with myself to help get you on the right path to launching your own success story in 2015.

    We’re going to learn from you what is working and not working with your communications and offer constructive criticisms, powerful suggestions, and recommendations of tools – free and low cost – which will make your life easier and your success story easier to attain. We will use our experience to help you, there will not be any upsell of our products and services, and there will be no charge for these audits.

    Let’s put the Law of Uncle Ben to work for you and your social media communications in 2015! Claim your thirty minute appointment with the link below.

     PS  

    Be sure to connect with us on Twitter, Facebook, and on our News page to get dozens of helpful updates about social media, marketing, and communications (and some fun stuff too!) which we post every week. Also, check out our daily “Proof of Life” #UncleBen-related posts which we rotate between Instagram and Facebook!

  • Schedule your Facebook Posts on the New Schedule System

    Gus Wagner - Comment (0)
    Facebook recently updated its scheduling tool and this has caused some calamity among many users. The video below walks you through a screen cast of creating a scheduled post in the new system.
    Why should you schedule your posts? There are two main reasons:
    1. Scheduling days, weeks, or months (not recommended) of posts allows you to manage a part of your content plan in one sitting instead of taking time to make posts every day.
    2. Using the schedule tool gives you a “last chance” to review your posts for spelling and link errors before you make the post live. If you begin thinking of it as an edit tool more than a time management tool, you will become more comfortable with it and use it to save time as well. You can also perform this same review function with your tweets through the Hootsuite tool. 
    Thanks for watching the video and reading the words above. If you have any questions feel free to contact us at any time. Be sure to connect with us on Facebook, Twitter and on our News page for the dozens of helpful pieces of marketing, social media and fun information we are sharing every week!
    You may also be interested in:
  • How to be a Great(er) Public Speaker

    Gus Wagner - Comment (0)

    One of more frequent projects we undertake here at The Rocket Group is public speaking and training sessions. Whether these are in public venues or private sessions, we have worked with audiences across the Midwest to educate, inform, and entertain audiences about advocacy, public policy, marketing, and, of course, social media. 

    Speaking (pun intended) personally, this video is from one of my own favorite recent presentations when a local Rotary Club here in Jefferson City, Missouri asked me to give a speech on any topic I wanted. I chose to talk about some best practices and tips when it comes to public speaking.

    If you would be interested in having me in to talk with your group or business or at your event, feel free to contact me anytime.

    Enjoy…and let me know what you thought in the comments below!

  • How to Properly Format Your Tweets

    Gus Wagner - Comment (0)

    During the recent Social Media Day event in Jefferson City, Missouri, I took the challenge of highlighting best practices on Twitter in just a few minutes. This portion of the presentation discusses proper formatting of tweets to have the most success in reaching audiences and getting clicks.
    nnnn
    Slides from the presentation include:
    Gus Wagner The Rocket Group Proper Twitter Form
     
     
     
  • Why You Should Choose Hootsuite Pro

    Gus Wagner - Comment (0)

    At a recent presentation on social media best practices with ACT Missouri, I discussed a frequently asked question regarding Hootsuite as a management tool for social conversations. The video of that conversation is embedded below.

    First, a couple of points:

    1. Full disclosure: As disclosed in my Twitter bio, I am a Hootsuite Ambassador (#HootAmb) but receive no monetary compensation for my endorsement of the program. As mentioned right off the bat in the video, I occasionally do get some goodies.
    2. I would be overwhelmed by the noise of social media without Hootsuite there to guide the communications and listening for our clients channels and our own. It’s an incredibly powerful and affordable tool. 
    3. Finally, this speech was given during the 2014 National League Championship Series featuring the St. Louis Cardinals. I was highly optimistic at this time. Maybe next year!

    Check the programs out for yourself: 

    Hootsuite Hootsuite PRO  A Comparison of the Two, well, Three Plans

    Thanks to ACT for having me to work with your staff and for the good work you are doing. If you are interested in training sessions of your own – in real life, in a class or online – feel free to contact me anytime!

     On to the video!

    nnn
    Thanks for the time,
     
  • 2 Steps to Success with Political Direct Mail

    Gus Wagner - Comment (0)

    It’s election time again – just like it is all the time these days – and mailboxes are filling up with mailers. These two tips on dimensions and scorched earth policies will help you be successful come election day.

    nnn
  • How To Stop Abusing Facebook Events

    Gus Wagner - Comment (0)
    nnn
  • Working With Video in Your Small Business Marketing

    Gus Wagner - Comment (0)
    Here in these modern times, it is more important than ever for you to include video in the marketing mix of your business. Take a look at how we produce our simpler content for our video blog. For samples of our high-end (and award winning!) video production, click here!
    nnn
  • A Secret to Business Marketing Success: Personality

    Gus Wagner - Comment (0)